Hospitality advisory for private clubs, hotels, restaurants, and mixed-use developments.
Strategy · Concept development · Operations · Pre-opening
Discuss a projectFrom first vision through opening, and beyond.
Top Form is a hospitality development and management company. We help ownership translate a vision into a distinctive, financially informed, and operationally sound project, then carry it through design, pre-opening, and execution. Where there is a strong fit, we stay on through long-term management. We can also advise ownership, support an existing operator, or source and select the right third-party operator.
An operator’s mindset, from development through management.
We balance creativity with the realities of space, budget, labor, equipment, and guest flow. We raise operational questions early, before they become costly design or construction problems, and we connect ownership, design, construction, and operations so the finished project works as one cohesive experience.
What we bring to every project
Strategy & Programming
Ownership alignment, market and property assessment, and the right mix of rooms, restaurants, bars, wellness, events, and amenities, so each venue complements the others.
Concept Development
The identity and purpose of each venue: guest experience, culinary and beverage direction, service style, and programming grounded in a real sense of place.
Design Coordination
Clear operational requirements for architects, designers, engineers, and kitchen consultants, with review of kitchens, bars, back-of-house, circulation, and equipment.
Operational & Financial Planning
Service models, staffing, and workflows, pressure-tested against space, budget, operating costs, and demand to find what is overbuilt, under-resourced, or inefficient.
Pre-Opening & Execution
Leadership and staffing structure, menu development, procurement, operating procedures, training, opening budgets, launch, and early stabilization.
Operator & Management Strategy
Self-operation, third-party management, hybrid structures, or Top Form operation. We source and evaluate operators and stay involved as ownership’s hospitality representative.
Close to the work. Clear about what matters.
Every engagement is senior-led and tailored to the project. We act as ownership’s hospitality representative, an extension of the ownership team that brings discipline to the process without adding unnecessary layers.
Understand
The asset, the audience, the ambition, and the realities of the project.
Define
The concept, operating model, priorities, and a shared direction for the team.
Develop
Strategy translated into decisions alongside ownership, design, culinary, and operations.
Deliver
Close involvement through pre-opening, launch, and early stabilization, protecting intent while solving what changes.
Manage
For the right projects, continuing into long-term management so the vision holds up in daily operation.
Senior guidance from development through management.
Senior attention, grounded in operating experience.
Top Form is led directly by its founders, who bring strategic, commercial, culinary, and operational perspectives to every stage, from development through management.
Pierre Antoine Dourneau
Pierre is a hospitality entrepreneur and strategic operator with experience leading hotels, private clubs, restaurants, spas, and membership-driven businesses. During his long tenure with Soho House & Co., he rose from server to Managing Director and Chief Operating Officer of North America, helping guide the company's expansion, new openings, operational restructuring, and transition through its IPO.
Today, through Hartwell Hospitality and Top Form, Pierre advises owners, executives, and development teams on membership strategy, organizational structure, commercial planning, partnerships, and customer experience. His advisory work has included overall club strategy for Moss, along with engagements for Woodhouse, Cartier, Casa Cipriani, Marriott, Harmonie Club, Rockaway Ocean Club, and emerging club and boutique hotel concepts.
Michael Oliver
Michael is a hospitality development and food and beverage strategist with more than 20 years of experience across restaurants, private members' clubs, hotels, wellness destinations, and complex mixed-use projects.
A Culinary Institute of America graduate, he trained with Daniel Boulud and Andrew Carmellini, spent nearly a decade with NoHo Hospitality, and later served as Director of Culinary Operations for Soho House & Co. in New York. His consulting work includes Rockaway Ocean Club and Sun Communities, where he led hospitality strategy and concept development for three proposed resort projects. Through Top Form and Bill of Fare Consulting, he advises owners and project teams on concept development, operational strategy, back-of-house design, and pre-opening execution.
Top Form connects the owner’s vision with the practical decisions required to deliver it, across concept, programming, design, operations, pre-opening, and management. A finished project should not only look compelling. It has to work, perform, and remain relevant over time.
Bring us in early.
Tell us about the project, the opportunity, or the question you are trying to solve, whether it’s a first idea or a property that needs the right long-term operator.
hello@topformhospitality.com ↗